Český sen
Opisy(1)
Film otwiera sekwencja trzech ujęć: lata 80. - tłum w kilometrowej kolejce przed sklepem; jesień 1989, Vaclavske Namesti - tłum, który podniósł głowę po latach niewoli; rok 2004 - tłum biegnący w stronę nowo otwartego hipermarketu Czeski Sen. W piękny, słoneczny ranek na podmiejskie łąki przyszło półtora tysiąca potencjalnych klientów, z torbami, plecakami, wózkami. Widzimy, jak brną przez trawę w stronę kolorowej fasady sklepu. Dochodzą - i stają oniemiali. Hipermarketu nie ma, jest tylko kolorowa plandeka rozpięta na stelażach. (Gutek Film)
(więcej)Recenzje (3)
If there had been greater consistency in the “storytelling", this could have been a perfect piece. This way it is merely interesting and, in places, a really amusing insight into today’s world of advertising. Surprisingly, the weakest part is the ending, with the actual “opening" of the Czech Dream. Conversely, the preceding parts when we look behind the scenes at the preparations for advertising campaigns are wonderful. Certainly a fascinating example of a documentary that provokes considerable controversy although, surprisingly, it isn’t controversial at all.
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Proof of how deplorable some people are. At the same time, I’m really pleased that there are some brave dudes who try to do something to cure human ignorance. To teach them a lesson (unfortunately understood only by very few of them). To show them the truth, wake them up and that sort of thing. Advertising is something that can be useful but it also can influence massively. But it’s still just advertising. And if it’s done well, doesn’t mean that we can stop thinking about it. Great direction, these boys aren’t biased or (too) patronizing, but maybe the ending is unnecessarily brief.
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If this is a fight against consumerism with Czech documentary film, it’s being done wrong on principle. The studied group has never seen and will never see any documentaries. Let alone Czech documentaries.
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