The Merchants of Cool

An excellent documentary which, in the course of 60 minutes, launches into some fascinating topics. About how to influence youth tastes, all about commercial breaks, music bands, lifestyles, series... It shows you how to use subliminal and hidden methods to promote awareness, how to make stars like Britney and how to make a band like Limp Bizkit number one. About the influence of MTV and its fast style, about how to write series like Beverly Hills 90210 or Dawson’s Creek etc. Just a bit of a shame that lots of other interesting facts didn’t fit into that hour and that a couple are bitten into, but then end up just trailing off into nothing. It definitely had the subject matter to be at least twice as long. (16.04.2005)