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I’m not a Sionist :), I’ve watched a couple of his films and never gave them more than three stars; and I almost didn’t survive Guilty of Romance, but this one was good. It’s an incredibly fun meta joke that at times will make any film enthusiast smile like an idiot. Needless to say, it’s really insane, but this time also somewhat accessible for western audiences. 9/10 (17.03.2014)

Whereas other Japanese directors whose names became fixed in the consciousness of western film enthusiasts at the turn of the millennium have since transitioned into the mainstream or have stagnated or even gone quiet in their work, Shion Sono still has the mark of a non-conformist filmmaker and, furthermore, he has not let up in the pace at which he releases new films. Though it cannot be said that every one of his new films is a masterpiece, and he is also apparently swayed by demand on occasion (Guilty of Romance), he still regularly makes films that captivate with their distinctiveness. Even in the context described above, Why Don't You Play in Hell? is surprising as a work characterised by extraordinary broad-mindedness. It takes the same approach as its subject, a group of enthusiastic amateur filmmakers who simply want to shoot a movie and not bother with any norms or rules. Here we have a refreshingly unpredictable eruption of ideas, though it remains a work exhibiting professional craftsmanship and a reflection on popular genres polished over the course of years – the result is a perfect hybrid of techniques that one would associate with the otherwise contradictory worlds of enthusiastic novices and seasoned veterans. In terms of genre, Sono conceived the film as a muti-layered reflection on yakuza movies. He pits one gang, seemingly cut out of 1960s ninkyo yakuza flicks (virtuous heroes, poetic ideals, a historical setting, sword fights), against the other, looking like something out of video productions of the 1980s and ‘90s (loutish goons, bosses as businessmen, wild shootouts). The narrative then culminates in a classic nagurikomi climax (a raid on the enemy gang’s headquarters) and everything is recorded in the de facto journalistic style of the revisionist jitsuroku yakuza movies of the 1970s. Instead of Tarantino-esque eclecticism, however, Sono doesn’t combine old elements into the ultimate yakuza film, but instead creates a farce in which he places inappropriate characters in classic situations. At the same time, however, Why Don't You Play in Hell? is a melancholic ode to a classic film subject and a celebration of film as a medium for making dreams come true. Sono’s distinctiveness is apparent also at this level, as he shows the power of film at the level of enthusiasm and idealism that unites revolutionary masters and new talents, as well as dabblers and amateur fans – as David “The Rock” Nelson said: “If you got a video camera, stick a blank tape in that machine, and film the dang thing!” (08.04.2014)

Whoooa! This multi-genre manic movie was conjured up by a dog and a cat. The film has a great start and does not stop at all in the first half hour. Blood, humor, meta jokes, winking at movie fans, playing with genres, self-parody, action scenes... It ends with a more than twenty-minute-long sequence in which two mafia clans are fighting each together - limbs fly through the air, blood sprays in all directions, cocaine lies on the ground… All of this is filmed by stirred-up filmmakers on roller skates, laughing devilishly at it. The frantic pace is greatly hindered by the occasional attempts at serious passages which, due to their seriousness, do not fit with the crazy remainder of the film and feel rather awkward. Otherwise, thumbs up! Especially when you know what you're getting into, and if you're comfortable with brutally excessive Japanese-style madness. (09.07.2014)